LogoThe Fame Game
Subscribe
LogoThe Fame Game

Archive

Venture Capital

+7

The Creator-Founder Playbook

Aug 6, 2026

•

6 min read

The Creator-Founder Playbook

How Thomas Straker, Dani Austin, and Joe Sasto Built Their Audiences Before They Built Their Businesses

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Becoming a Content Creator Was Never the Plan

Jul 30, 2026

•

7 min read

Becoming a Content Creator Was Never the Plan

The Entrepreneurs Who Built Audiences to Solve a Business Problem

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

28% of Celebrity Brands Never Launch

Jul 23, 2026

•

5 min read

28% of Celebrity Brands Never Launch

The Shocking Stat I Found From My Own Deal Flow

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The New Celebrity Brand Exit Model

Jul 16, 2026

•

6 min read

The New Celebrity Brand Exit Model

Why 1-to-10 Is the Celebrity Founder's Superpower, and 10-to-100 Is Someone Else's Job

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Wasted Opportunity in Celebrity Brands

Jul 9, 2026

•

6 min read

The Wasted Opportunity in Celebrity Brands

Why Most Celebrities Are Pointing the World's Most Powerful Platform at the Wrong Thing

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Hidden Cost of a Celebrity Co-Founder

Jul 2, 2026

•

8 min read

The Hidden Cost of a Celebrity Co-Founder

What Nobody Tells You Before You Sign the Deal

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Most Underrated Factor in Celebrity Brand Investing

Jun 25, 2026

•

7 min read

The Most Underrated Factor in Celebrity Brand Investing

Why Career Momentum Tells You More About a Celebrity Brand Than Almost Anything Else

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Deal Structure That Kills Celebrity Brands

Jun 18, 2026

•

8 min read

The Deal Structure That Kills Celebrity Brands

Why Cash Fees Are the Biggest Red Flag in Our Due Diligence

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Brand FOMO Effect

Jun 11, 2026

•

6 min read

The Celebrity Brand FOMO Effect

Why Every Celebrity and Creator Is Launching a Brand Right Now

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Most Startups Use Their Celebrity Co-Founder Wrong

Jun 4, 2026

•

9 min read

Most Startups Use Their Celebrity Co-Founder Wrong

Why the Zero to One Phase Belongs to the Product, Not the Celebrity

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Smart Celebrity Founders Avoid Their Own Name

May 28, 2026

•

6 min read

Why Smart Celebrity Founders Avoid Their Own Name

Why Huda Beauty and Chamberlain Coffee Are Structurally Harder to Scale Than You Think

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Fame Gets Celebrities the First Sale. Then What?

May 21, 2026

•

6 min read

Fame Gets Celebrities the First Sale. Then What?

The Metric Nobody Celebrates at Launch, and the One That Actually Determines Whether a Celebrity Brand Lasts

Scott Van den Berg
Scott Van den Berg
12345
The Fame Game

The Fame Game

How Celebrities & Creator Build Billion-Dollar Brands sent to your inbox every Thursday


Home

Posts

© 2026 HotStart VC.
beehiivPowered by beehiiv