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+7

Why We Invested in The Absorption Company by Ian Somerhalder & Nikki Reed

Mar 26, 2026

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11 min read

Why We Invested in The Absorption Company by Ian Somerhalder & Nikki Reed

The supplement brand solving the problem the industry has ignored for decades

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

The Five Fatal Flaws That Kill Celebrity Brands

Mar 19, 2026

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14 min read

The Five Fatal Flaws That Kill Celebrity Brands

Why MrBeast, Kevin Hart, and Kristen Bell's Ventures Failed

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

George Clooney vs. Tom Holland: The Battle for Non-Alcoholic Beer

Mar 12, 2026

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16 min read

George Clooney vs. Tom Holland: The Battle for Non-Alcoholic Beer

Clooney, Holland, Sheen, Mulaney, they're all launching NA beer brands. But who's actually going to win?

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

Mar 5, 2026

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12 min read

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

How 140K Engaged Followers Beat 60M Random Ones

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

Feb 26, 2026

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14 min read

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

The Ultimate Compliment: When Product Quality Eclipses Fame

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Mature Companies Are Making Celebrities Co-Owners

Feb 19, 2026

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11 min read

Why Mature Companies Are Making Celebrities Co-Owners

The Strategic Math Behind Late-Stage Equity Deals That's Killing Traditional Endorsements

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Language Barrier

Feb 12, 2026

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12 min read

The Billion-Dollar Language Barrier

Why MrBeast can sell chocolate in Tokyo but Anuel AA can't sell anything in Times Square

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Focus Crisis

Feb 5, 2026

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17 min read

The Celebrity Focus Crisis

Why launching multiple brands destroys billion-dollar opportunities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Model Needs a Reset

Jan 29, 2026

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17 min read

The Celebrity Co-Founder Model Needs a Reset

Why the Success of Casamigos, Skims, and Fenty Is Destroying the Industry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

Jan 22, 2026

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15 min read

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

When Creator Skills Beat Creator-Product-Market Fit

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Worth $100M+ Still Raise Capital

Jan 15, 2026

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11 min read

Why Celebrities Worth $100M+ Still Raise Capital

The Counterintuitive Playbook Behind Celebrity Fundraising That Makes Everyone Angry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

My 2026 Predictions for Celebrity & Creator Brands

Jan 8, 2026

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11 min read

My 2026 Predictions for Celebrity & Creator Brands

Three Shifts That Will Define the Next Wave of Billion-Dollar Businesses

Scott Van den Berg
Scott Van den Berg
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