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+7

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

Mar 5, 2026

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12 min read

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

How 140K Engaged Followers Beat 60M Random Ones

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

Feb 26, 2026

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14 min read

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

The Ultimate Compliment: When Product Quality Eclipses Fame

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Mature Companies Are Making Celebrities Co-Owners

Feb 19, 2026

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11 min read

Why Mature Companies Are Making Celebrities Co-Owners

The Strategic Math Behind Late-Stage Equity Deals That's Killing Traditional Endorsements

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Language Barrier

Feb 12, 2026

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12 min read

The Billion-Dollar Language Barrier

Why MrBeast can sell chocolate in Tokyo but Anuel AA can't sell anything in Times Square

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Focus Crisis

Feb 5, 2026

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17 min read

The Celebrity Focus Crisis

Why launching multiple brands destroys billion-dollar opportunities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Model Needs a Reset

Jan 29, 2026

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17 min read

The Celebrity Co-Founder Model Needs a Reset

Why the Success of Casamigos, Skims, and Fenty Is Destroying the Industry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

Jan 22, 2026

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15 min read

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

When Creator Skills Beat Creator-Product-Market Fit

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Worth $100M+ Still Raise Capital

Jan 15, 2026

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11 min read

Why Celebrities Worth $100M+ Still Raise Capital

The Counterintuitive Playbook Behind Celebrity Fundraising That Makes Everyone Angry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

My 2026 Predictions for Celebrity & Creator Brands

Jan 8, 2026

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11 min read

My 2026 Predictions for Celebrity & Creator Brands

Three Shifts That Will Define the Next Wave of Billion-Dollar Businesses

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

Dec 18, 2025

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13 min read

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

The three advantages that make celebrity VCs unbeatable

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why We Invested in Retrograde Co-Founded by Grace Beverley

Dec 11, 2025

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13 min read

Why We Invested in Retrograde Co-Founded by Grace Beverley

The affordable, AI-powered talent manager in your pocket, available 24/7

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Dec 4, 2025

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12 min read

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Why 40+ Major Moves in 60 Days Proves We're Just Getting Started

Scott Van den Berg
Scott Van den Berg
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