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Venture Capital

Venture Capital

+7

Why We Invested in The Absorption Company by Ian Somerhalder & Nikki Reed

Mar 26, 2026

•

11 min read

Why We Invested in The Absorption Company by Ian Somerhalder & Nikki Reed

The supplement brand solving the problem the industry has ignored for decades

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

The Five Fatal Flaws That Kill Celebrity Brands

Mar 19, 2026

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14 min read

The Five Fatal Flaws That Kill Celebrity Brands

Why MrBeast, Kevin Hart, and Kristen Bell's Ventures Failed

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

George Clooney vs. Tom Holland: The Battle for Non-Alcoholic Beer

Mar 12, 2026

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16 min read

George Clooney vs. Tom Holland: The Battle for Non-Alcoholic Beer

Clooney, Holland, Sheen, Mulaney, they're all launching NA beer brands. But who's actually going to win?

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

Mar 5, 2026

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12 min read

Why Celebrities Don't Need Millions of Followers to Build Billion-Dollar Brands

How 140K Engaged Followers Beat 60M Random Ones

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

Feb 26, 2026

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14 min read

The Billion-Dollar Celebrity Brands Nobody Knows Are Celebrity Brands

The Ultimate Compliment: When Product Quality Eclipses Fame

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Mature Companies Are Making Celebrities Co-Owners

Feb 19, 2026

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11 min read

Why Mature Companies Are Making Celebrities Co-Owners

The Strategic Math Behind Late-Stage Equity Deals That's Killing Traditional Endorsements

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Billion-Dollar Language Barrier

Feb 12, 2026

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12 min read

The Billion-Dollar Language Barrier

Why MrBeast can sell chocolate in Tokyo but Anuel AA can't sell anything in Times Square

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Focus Crisis

Feb 5, 2026

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17 min read

The Celebrity Focus Crisis

Why launching multiple brands destroys billion-dollar opportunities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Model Needs a Reset

Jan 29, 2026

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17 min read

The Celebrity Co-Founder Model Needs a Reset

Why the Success of Casamigos, Skims, and Fenty Is Destroying the Industry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

Jan 22, 2026

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15 min read

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

When Creator Skills Beat Creator-Product-Market Fit

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Worth $100M+ Still Raise Capital

Jan 15, 2026

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11 min read

Why Celebrities Worth $100M+ Still Raise Capital

The Counterintuitive Playbook Behind Celebrity Fundraising That Makes Everyone Angry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

My 2026 Predictions for Celebrity & Creator Brands

Jan 8, 2026

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11 min read

My 2026 Predictions for Celebrity & Creator Brands

Three Shifts That Will Define the Next Wave of Billion-Dollar Businesses

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

Dec 18, 2025

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13 min read

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

The three advantages that make celebrity VCs unbeatable

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why We Invested in Retrograde Co-Founded by Grace Beverley

Dec 11, 2025

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13 min read

Why We Invested in Retrograde Co-Founded by Grace Beverley

The affordable, AI-powered talent manager in your pocket, available 24/7

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Dec 4, 2025

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12 min read

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Why 40+ Major Moves in 60 Days Proves We're Just Getting Started

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Key-Celebrity-Risk

Nov 27, 2025

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17 min read

Key-Celebrity-Risk

Why every celebrity-founded brand is one controversy away from collapse

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

Nov 20, 2025

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16 min read

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

From Rejection Letters to Red Carpets: The $50B Retail Revolution Nobody Saw Coming

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

Nov 12, 2025

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18 min read

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

The Strategic Framework for Choosing Between Tomorrow's Potential and Today's Proven Power

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Liquor Gold Rush

Nov 5, 2025

•

16 min read

The Celebrity Liquor Gold Rush

The brutal math behind 650 celebrity liquor brands fighting for 50 shelf spots

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Oct 29, 2025

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14 min read

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Why Taking Fan Money Is Career Suicide for Celebrities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity Friends With Benefits: The Ultimate Growth Hack

Oct 22, 2025

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15 min read

Celebrity Friends With Benefits: The Ultimate Growth Hack

How MrBeast and others built $5M distribution networks for $30K

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

50+ Tech Companies Founded by Celebrities & Creators

Oct 21, 2025

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25 min read

50+ Tech Companies Founded by Celebrities & Creators

Trading tequila for technology and cosmetics for code

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Five Hidden Superpowers Of A Celebrity Co-Founder

Oct 15, 2025

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14 min read

The Five Hidden Superpowers Of A Celebrity Co-Founder

The 5 strategic moves that matter more than Instagram posts

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How the Kardashians Are Printing Billion-Dollar Brands

Oct 8, 2025

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13 min read

How the Kardashians Are Printing Billion-Dollar Brands

The Reality TV Family That Built a $6B Empire While Everyone Laughed

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

Oct 1, 2025

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18 min read

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

The hidden math behind celebrity-founded brand valuations that traditional VCs miss

Scott Van den Berg
Scott Van den Berg
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