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Venture CapitalVenture Capital
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The Celebrity Liquor Gold Rush

The Celebrity Liquor Gold Rush

The brutal math behind 650 celebrity liquor brands fighting for 50 shelf spots

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Why Taking Fan Money Is Career Suicide for Celebrities

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
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Celebrity Friends With Benefits: The Ultimate Growth Hack

Celebrity Friends With Benefits: The Ultimate Growth Hack

How MrBeast and others built $5M distribution networks for $30K

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
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50+ Tech Companies Founded by Celebrities & Creators

50+ Tech Companies Founded by Celebrities & Creators

Trading tequila for technology and cosmetics for code

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
The Five Hidden Superpowers Of A Celebrity Co-Founder

The Five Hidden Superpowers Of A Celebrity Co-Founder

The 5 strategic moves that matter more than Instagram posts

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
How the Kardashians Are Printing Billion-Dollar Brands

How the Kardashians Are Printing Billion-Dollar Brands

The Reality TV Family That Built a $6B Empire While Everyone Laughed

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

The hidden math behind celebrity-founded brand valuations that traditional VCs miss

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Why 98% of Celebrities Should Never Launch Their Own Brand

Why 98% of Celebrities Should Never Launch Their Own Brand

The Uncomfortable Truth About Celebrity-Founded Brands - From the VC Who Should Want You to Launch One

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Why Creator Equity Pools Are the New Stock Options

Why Creator Equity Pools Are the New Stock Options

How smart brands are turning creators into co-owners to build billion-dollar empires

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Why 2.5M Aligned Followers Beat J.Lo's 251M Every Time

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

The Hidden Playbook for Building Audiences You Own Instead of Renting Celebrity Fame

Scott Van den Berg
Scott Van den Berg
Venture CapitalVenture Capital
+7+7
Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

From Hollywood to TikTok: Breaking Down the Fundamental Differences

Scott Van den Berg
Scott Van den Berg
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