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+7

Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Sep 10, 2025

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15 min read

Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Why 2.5M Aligned Followers Beat J.Lo's 251M Every Time

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

Sep 3, 2025

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15 min read

How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

The Hidden Playbook for Building Audiences You Own Instead of Renting Celebrity Fame

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

Aug 27, 2025

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15 min read

Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

From Hollywood to TikTok: Breaking Down the Fundamental Differences

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Are Finally Building Tech Companies (And Why It Changes Everything)

Aug 20, 2025

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17 min read

Why Celebrities Are Finally Building Tech Companies (And Why It Changes Everything)

From Tequila to Tech: The $100B Shift Is Finally Here

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How Much Equity Should You Really Give a Celebrity?

Aug 13, 2025

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15 min read

How Much Equity Should You Really Give a Celebrity?

The Framework That Separates Creator and Celebrity Equity Deal Winners from Disasters

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How Ryan Reynolds Turned a Negroni Into a $2.5B Business Empire

Aug 6, 2025

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15 min read

How Ryan Reynolds Turned a Negroni Into a $2.5B Business Empire

From Aviation Gin to Maximum Returns: Why Reynolds' anti-celebrity approach generated $2.5B in exits

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

Why Celebrity-Founded Brands Return Cash 3X Faster

Jul 30, 2025

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12 min read

Why Celebrity-Founded Brands Return Cash 3X Faster

The 3-Year Exit: How Celebrity Founders Break the 10-Year VC Timeline

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

Why Most Celebrity-Founded Brands Aren't VC-Backable

Jul 23, 2025

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13 min read

Why Most Celebrity-Founded Brands Aren't VC-Backable

6 Dealbreakers That Kill 90% of Celebrity VC Pitches

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

Why the Next Billion-Dollar Brand Will Be Celebrity-Founded

Jul 16, 2025

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14 min read

Why the Next Billion-Dollar Brand Will Be Celebrity-Founded

How Rihanna, Hailey Bieber, and Dr.Dre Rewrote 200 Years of Consumer Business Rules

Scott Van den Berg
Scott Van den Berg

Venture Capital

+6

The Celebrity-Founded Goldrush has Begun

Jul 9, 2025

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11 min read

The Celebrity-Founded Goldrush has Begun

Inside the 5,200% Surge That's Creating 100 Celebrity Billionaires and 10,000 Failures

Scott Van den Berg
Scott Van den Berg
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