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Venture Capital

+7

Key-Celebrity-Risk

Nov 27, 2025

•

17 min read

Key-Celebrity-Risk

Why every celebrity-founded brand is one controversy away from collapse

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

Nov 20, 2025

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16 min read

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

From Rejection Letters to Red Carpets: The $50B Retail Revolution Nobody Saw Coming

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

Nov 12, 2025

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18 min read

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

The Strategic Framework for Choosing Between Tomorrow's Potential and Today's Proven Power

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Liquor Gold Rush

Nov 5, 2025

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16 min read

The Celebrity Liquor Gold Rush

The brutal math behind 650 celebrity liquor brands fighting for 50 shelf spots

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Oct 29, 2025

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14 min read

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Why Taking Fan Money Is Career Suicide for Celebrities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity Friends With Benefits: The Ultimate Growth Hack

Oct 22, 2025

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15 min read

Celebrity Friends With Benefits: The Ultimate Growth Hack

How MrBeast and others built $5M distribution networks for $30K

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

50+ Tech Companies Founded by Celebrities & Creators

Oct 21, 2025

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25 min read

50+ Tech Companies Founded by Celebrities & Creators

Trading tequila for technology and cosmetics for code

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Five Hidden Superpowers Of A Celebrity Co-Founder

Oct 15, 2025

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14 min read

The Five Hidden Superpowers Of A Celebrity Co-Founder

The 5 strategic moves that matter more than Instagram posts

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How the Kardashians Are Printing Billion-Dollar Brands

Oct 8, 2025

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13 min read

How the Kardashians Are Printing Billion-Dollar Brands

The Reality TV Family That Built a $6B Empire While Everyone Laughed

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

Oct 1, 2025

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18 min read

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

The hidden math behind celebrity-founded brand valuations that traditional VCs miss

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why 98% of Celebrities Should Never Launch Their Own Brand

Sep 24, 2025

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15 min read

Why 98% of Celebrities Should Never Launch Their Own Brand

The Uncomfortable Truth About Celebrity-Founded Brands - From the VC Who Should Want You to Launch One

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Creator Equity Pools Are the New Stock Options

Sep 17, 2025

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13 min read

Why Creator Equity Pools Are the New Stock Options

How smart brands are turning creators into co-owners to build billion-dollar empires

Scott Van den Berg
Scott Van den Berg
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