LogoThe Fame Game
Subscribe

Entrepreneurship

Venture Capital

+7

The Celebrity Focus Crisis

Feb 5, 2026

•

17 min read

The Celebrity Focus Crisis

Why launching multiple brands destroys billion-dollar opportunities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Model Needs a Reset

Jan 29, 2026

•

17 min read

The Celebrity Co-Founder Model Needs a Reset

Why the Success of Casamigos, Skims, and Fenty Is Destroying the Industry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

Jan 22, 2026

•

15 min read

Why Hershey Paid $75.5M for a Fitness Influencer's Candy Brand

When Creator Skills Beat Creator-Product-Market Fit

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Worth $100M+ Still Raise Capital

Jan 15, 2026

•

11 min read

Why Celebrities Worth $100M+ Still Raise Capital

The Counterintuitive Playbook Behind Celebrity Fundraising That Makes Everyone Angry

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

My 2026 Predictions for Celebrity & Creator Brands

Jan 8, 2026

•

11 min read

My 2026 Predictions for Celebrity & Creator Brands

Three Shifts That Will Define the Next Wave of Billion-Dollar Businesses

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

Dec 18, 2025

•

13 min read

Why Celebrities Are Launching VC Funds (And Why They're Actually Succeeding)

The three advantages that make celebrity VCs unbeatable

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why We Invested in Retrograde Co-Founded by Grace Beverley

Dec 11, 2025

•

13 min read

Why We Invested in Retrograde Co-Founded by Grace Beverley

The affordable, AI-powered talent manager in your pocket, available 24/7

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Dec 4, 2025

•

12 min read

Why I'm More Bullish Than Ever on Celebrity-Founded Brands

Why 40+ Major Moves in 60 Days Proves We're Just Getting Started

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Key-Celebrity-Risk

Nov 27, 2025

•

17 min read

Key-Celebrity-Risk

Why every celebrity-founded brand is one controversy away from collapse

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

Nov 20, 2025

•

16 min read

Why Retailers Are Breaking Every Rule to Land Celebrity-Founded Brands

From Rejection Letters to Red Carpets: The $50B Retail Revolution Nobody Saw Coming

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

Nov 12, 2025

•

18 min read

The Celebrity Co-Founder Dilemma: Icon or Rising Star?

The Strategic Framework for Choosing Between Tomorrow's Potential and Today's Proven Power

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Celebrity Liquor Gold Rush

Nov 5, 2025

•

16 min read

The Celebrity Liquor Gold Rush

The brutal math behind 650 celebrity liquor brands fighting for 50 shelf spots

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Oct 29, 2025

•

14 min read

Why Celebrities Should Think Twice Before Crowdfunding For Their Brands

Why Taking Fan Money Is Career Suicide for Celebrities

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity Friends With Benefits: The Ultimate Growth Hack

Oct 22, 2025

•

15 min read

Celebrity Friends With Benefits: The Ultimate Growth Hack

How MrBeast and others built $5M distribution networks for $30K

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

50+ Tech Companies Founded by Celebrities & Creators

Oct 21, 2025

•

25 min read

50+ Tech Companies Founded by Celebrities & Creators

Trading tequila for technology and cosmetics for code

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

The Five Hidden Superpowers Of A Celebrity Co-Founder

Oct 15, 2025

•

14 min read

The Five Hidden Superpowers Of A Celebrity Co-Founder

The 5 strategic moves that matter more than Instagram posts

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How the Kardashians Are Printing Billion-Dollar Brands

Oct 8, 2025

•

13 min read

How the Kardashians Are Printing Billion-Dollar Brands

The Reality TV Family That Built a $6B Empire While Everyone Laughed

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

Oct 1, 2025

•

18 min read

Why Celebrity-Founded Brands Can Raise at $50M Valuations Pre-Revenue (And Why It's Not Crazy)

The hidden math behind celebrity-founded brand valuations that traditional VCs miss

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why 98% of Celebrities Should Never Launch Their Own Brand

Sep 24, 2025

•

15 min read

Why 98% of Celebrities Should Never Launch Their Own Brand

The Uncomfortable Truth About Celebrity-Founded Brands - From the VC Who Should Want You to Launch One

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Creator Equity Pools Are the New Stock Options

Sep 17, 2025

•

13 min read

Why Creator Equity Pools Are the New Stock Options

How smart brands are turning creators into co-owners to build billion-dollar empires

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Sep 10, 2025

•

15 min read

Celebrity-Product-Market-Fit: The Framework That Predicts Which Celebrity Brands Hit $100M

Why 2.5M Aligned Followers Beat J.Lo's 251M Every Time

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

Sep 3, 2025

•

15 min read

How Startups Can Build Their Own Audience Without a Celebrity Co-Founder

The Hidden Playbook for Building Audiences You Own Instead of Renting Celebrity Fame

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

Aug 27, 2025

•

15 min read

Celebrity vs. Creator Co-Founder: Understanding the Two Types of Fame That Build Brands

From Hollywood to TikTok: Breaking Down the Fundamental Differences

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

Why Celebrities Are Finally Building Tech Companies (And Why It Changes Everything)

Aug 20, 2025

•

17 min read

Why Celebrities Are Finally Building Tech Companies (And Why It Changes Everything)

From Tequila to Tech: The $100B Shift Is Finally Here

Scott Van den Berg
Scott Van den Berg

Venture Capital

+7

How Much Equity Should You Really Give a Celebrity?

Aug 13, 2025

•

15 min read

How Much Equity Should You Really Give a Celebrity?

The Framework That Separates Creator and Celebrity Equity Deal Winners from Disasters

Scott Van den Berg
Scott Van den Berg
Load more
The Fame Game

The Fame Game

How Celebrities Build Billion-Dollar Brands sent to your inbox every Wednesday


Home

© 2026 HotStart VC.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv